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Dreaming of Virginia Johnson's new block-printed bedding

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The lookbook for Canadian textile and fashion designer Virginia Johnson's new collection of bedding just landed in my editor's office, and boy does it look dreamy. I like my bedding fresh but not boring, vaguely tropical, and above all inviting -- in other words, I want it to look exactly like this: Cropped_Fall10_Duvet_waffle

Johnson's new Home collection, which will be available in stores and online in September, is hand block-printed in Jaipur. According to Johnson's blog, it's a very different process from screen printing -- the blocks are carved by hand and then pressed into the cloth on large padded tables. The result is a naturally uneven print, but in a good naturalistic, organic way.

The prices are a little better than I expected for such pretty bedding. Some of it is actually in the realm of possibility. The queen duvet covers will retail for $195, a queen-size quilt (shown at the top of the post, and my personal favorite) is $325 and the super-cute crib set is $295. 

-- Deborah Netburn

Photo credit: Virginia Johnson

P.S. For those of you who love Johnson's prints but aren't in the market for new bedclothes, I just learned that all of Johnson's scarves will be 50% off on her website, beginning Friday, Aug. 20.


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